Just another Serendipity

Lego Cartoon Characters Ad Campaign

Is it possible to represent some of the most famous cartoon
characters using only different colored Lego blocks? Their new
campaign says it is.
Lego’s latest
ad is simply entitled “Imagine”, and it’s not hard to do so, piles
of Lego blocks as popular cartoon
characters portrayed in a minimalist manner. By altering just two
things – height and color (width too, in the case of “big boned”
Cartman from South Park)
of the block stacks, the geniuses behind this campaign managed to
represent some of the cartoons older generations grew up watching,
such as Lucky Luke and the Daltons, as well as newer ones,
including the most famous yellow skinned, four fingered family
from Springfield.
One question stirred up the background of the campaign – is it
really the German advertising agency Jung von Matt who came up with
the design as they claim, or was it the work of an anonymous fan
who uploaded their art online? A strikingly similar Lego blocks design of The
Simpsons was seen on the internet before Lego launched their
campaign, raising many doubts inside online communities. No matter
whose design it really was, one thing’s for certain – Lego’s more
than happy with the ads
being shared over social networks, which was their goal in the
first place.

http://awesomenator.com/creative/lego-cartoon-characters-ad-campaign/

You know you’re old when…

http://feedproxy.google.com/~r/GeekyFun/~3/wjYuQG4Fdjw/

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This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. MyEG Services Berhad,Lot 5.01, Level 5,KPMG Tower, No.8, First Avenue,Persiaran Bandar Utama, Bandar Utama,47800 Petaling Jaya,Selangor. www.myeg.com.my

Why Internet Explorer Has This 90s Kid Screaming Hip Hop Hooray

Nowadays the web browser known as Internet Explorer (IE) is
mostly known to be used by businesses. Admittedly I haven’t been
its biggest supporter, I haven’t used Topps cards or played skip
it in a long time either. But Internet Explorer has definitely
persuaded me to give it another look by simply time traveling me
back to my childhood.

I don’t like to watch television anymore, commercials irritate me
and I like to watch my shows uninterrupted. I am known as a cord
cutter, I like to curl up and watch Netflix as it streams
seamlessly and continuously without any distractions. However,
every once and a while I will hear my satellite call out my name
to pay it some attention and when I do, I see why I love Netflix
so much (lol).
With that said, recently I was blown away by a commercial, a
commercial of all things…and it turned out to be about Internet
Explorer… of all browsers. Surprisingly, much like my BH 90210
dolls and cassette tapes, I too left Internet Explorer in the
90’s.
Of course the other things I had left behind were due to growing
up or growing out of, but never really had a real reason to leave
Internet Explorer in my rear view mirror. So as the commercial
aired I found myself captivated as it beamed me back into the
90’s… and here it comes… I loved every second of it.
This, my friends is what I would classify as brilliant marketing.
Not only did I enjoy it once, every time it airs I am enchanted
all over again. I have even gone to YouTube to watch the Microsoft
commercial…believe me; I am in awe of myself. This isn’t because I
suddenly dislike Netflix or miraculously love commercials. This is
because Microsoft told a story, a story that myself and many other
kids who grew up in the 90s could relate to as well. We kids are
now adults, and as the commercial says, so is Internet Explorer.
We have changed and grown and perhaps IE has too. Perhaps… we
need to explore it again.
I must say that this is by far the best
marketing campaign I have seen in a long time and I am
impressed. I even voted for them to win a webby award for best
online content for this particular commercial and would use their
commercial as an example of how to market your brand correctly for
businesses. Tell a story, reminisce and bring a smile to your
client base. Be bold, be daring and associate your business with a
memory, an era, a generation.
Emotional association is what will sell your brand.
So incorporate relatable moments and memories and share in them.
I know I now will think of this commercial every time I hear or
use Internet Explorer and that is the point, they have now
associated the things I loved with their brand.
Clearly, IE isn’t selling anything here, but instead asking for
you to revisit an old friend. I now too have a hankering for
fruit roll up’s and could totally go for a game of tag and because
of this, I will rediscover Internet Explorer, after all, I am a
90s kid and I remember.
Vote
for Microsoft Internet Explorer

 
***

http://soshable.com/why-internet-explorer-has-this-90s-kid-screaming-hip-hop-hooray/

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Pinterest and Bing Hooking Up

Social media and search are again colliding, and for once, the
news isn’t about Google and Facebook. No, today’s news is about
the little brothers of search and social, the ones who aren’t
quite as successful but certainly give it there all. Let us here
at Wikimotive tell you about it, and how it can affect your small business
SEO.

The two new bedfellows are Bing and Pinterest. When you do an
image search in Bing, it delivers its tiled results. If you click
one of the tiles, it expands, and at the bottom of the image,
you’ll get a little “Pin It” button. Click the button, pin the
image. That’s all there is to it.
Bing is integrating Pinterest as a ploy (are ploys always
negative?) to attract more of the blogging and social obsessive
crowd. When people are using image search, Bing reckons that a
high percentage of the time they are looking for something to
share on their blog, Pinterest, or other social media. By
facilitating this sharing above and beyond what Google offers,
they’re hoping to edge out Google in at least one sector of
search.
Will this actually make a difference?
Maybe, eventually.
Bing’s percentage of the search share is still growing, but not
exactly by leaps and bounds. Still, they are beginning to get
recognition for their image and video searches, which are arguably
more robust than Google’s own.
Do you have a preference? Can
you imagine a time where you are using multiple search engines
depending on what you’re looking for?
 
Original post about Pinterest
and Bing can be found on Wikimotive’s blog titled, “Pinterest
Hooks Up With Bing” by Zach Billings.

http://soshable.com/pinterest-and-bing-hooking-up/

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This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. MyEG Services Berhad,Lot 5.01, Level 5,KPMG Tower, No.8, First Avenue,Persiaran Bandar Utama, Bandar Utama,47800 Petaling Jaya,Selangor. www.myeg.com.my

Social Media – The Ultimate Experience in Customer Service

What do your “Likes” mean to you? When we “like” our favorite
product on Facebook, we’re not simply telling everyone in digital
land what our interests include. No: what we expect from those
“Likes” is the interpersonal relationships we experience every day
with comments, shares, pokes, and whatsits. “Liking” a brand on
Facebook means a lot more to us when companies are willing to
reciprocate.
This is what we expect – but are the
companies behind our favorite products willing to give us what we
want? Some go to great lengths to interact on a personal level
with the customers, but others seem content to wile away their
posts with trivial product details or self-serving advertisements
and promotions.
For many businesses, direct communication with the social media
audience is infrequent or rare. A Facebook user is operating on
Facebook time – we expect a response within 24 hours. The average
tweeter expects a response within two hours of sending a tweet. If
your brand isn’t grokking this reality, you could potentially lose
your followers’ interest – and, more importantly, their trust.
Lost trust = lost business.
Social media isn’t just an easy way to get recognized – it’s a
means to connect with your customers on a level that traditional
advertising and engagement methods simply can’t provide. Can a
magazine ad talk or interact with your customer? No. Through
social media, businesses are able to develop trust and customer
faith in a way that was never possible without it.
Just recently, Jet Blue
released a YouTube video that explained that a major
snowstorm was causing flight delays. The surprising thing about
the video? The company’s CEO made it himself. This level of
dedication is what causes your customer to trust in you and
continue their patronage. Like the song
goes, “in the end, the love you take is equal to the love you
make.”
Providing genuine customer service takes real commitment – and
these days, no business can really afford to have a customer
service strategy that ignores social media. Whether you have an
in-house team or you rely on the services of a capable Internet marketing company to
manage your brand’s social media engagement, your company is
responsible for guaranteeing some level of personal engagement
with consumers that choose to reach out to you.
Lately, Nintendo has been connecting
with their clients through a series of web videos that
discusses recent developments in the company and announcements of
future releases. These videos are pleasant, informative, and
genuinely interesting. This kind of strategy makes your customers
feel like they’re being let in on your brand’s secrets – and helps
them to understand the time and effort that goes into producing
the best possible products for their hard-earned money.
Make sure you read what people say when they reach out to you
through social media. They want quick responses to their problems,
complaints and compliments alike. But most important of all, they
want to have fun with you. If someone tweets a joke your way, you
want to joke right back.
Another thing: a little friendly competition never hurt anyone.
Why not send a silly tweet to
one of your competitors? It shows the personality behind the
brand – and that’s what today’s consumers like to see.
The spirit guiding today’s customer service is promptness and
amicability. Through social media, customers receive help or
attention so intimate that it feels no different than walking next
door to trouble a neighbor for a cup of sugar. They want that
familiar feeling. They want to trust you. If you aren’t using
social media to develop this level of trust, then you aren’t doing
it right.

http://soshable.com/social-media-the-ultimate-experience-in-customer-service/

DISCLAIMER :

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. MyEG Services Berhad,Lot 5.01, Level 5,KPMG Tower, No.8, First Avenue,Persiaran Bandar Utama, Bandar Utama,47800 Petaling Jaya,Selangor. www.myeg.com.my

Google toys with removing Instant Preview in Search, adds dropdown menu with Cached, Similar, Share options

Google has added a new drop-down menu to its search results page
beside every URL with three options: Cached, Similar, and Share.
At the same time, the company has apparently removed the Instant
Preview option from Google search.
The addition may be a bit difficult to spot at first, because
Google colors URLs as green and the little arrow beside them is
also green, but the new menu is
certainly there. Here’s how it looks like for a search for
The Next Web:

Google has essentially cleaned up its search results page by
shoving the three options into a menu. As before, the Cached
option sends you to the cached
page, the Similar option performs a new related
search for you, and the Share option lets you do so on
Google+ (assuming you are logged in):

Previously, Google offered the Share option directly beside the
results while Cached and Similar were available on the right-hand
side in the preview section. Before the big Google+ push, however,
Cached and Similar were just one click away, and frankly we
preferred the simplicity of the old way.
Curiously though, we’ve also noticed that Google’s Instant
Previews, which officially rolled out in
November 2010 have disappeared. It’s not clear if the two
are related, but given where the aforementioned links were before,
we wouldn’t be surprised.
We have contacted Google about this change, but it appears that
it is just a test — which the company runs regularly on its
homepage. We will update this article if we hear back.

http://feedproxy.google.com/~r/TheNextWeb/~3/TR-iQsfrZvo/

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This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. MyEG Services Berhad,Lot 5.01, Level 5,KPMG Tower, No.8, First Avenue,Persiaran Bandar Utama, Bandar Utama,47800 Petaling Jaya,Selangor. www.myeg.com.my

The Gmail connection: How itembase helps you build a digital collection of your belongings

Today, at The Next Web Conference Europe’s Microsoft
Bizspark Startup Rally, personal inventory management
service itembase is
announcing a new feature that it says brings the company closer to
“its vision to become the online inventory for everything and
everyone”.
Indeed, itembase’s mission is to help its users build the digital
collection of all their belongings, though some might simply
call it an online
shopping management tool.
What the startup is launching at the TNW Conference today is a
Gmail-Connect feature that further facilitates the way users can
add items to their personal inventories, in an automated manner.

With just one click, users can now connect their Gmail accounts
to their itembase accounts, enabling the latter’s system to
automatically identify email purchase confirmations and extract
all relevant information regarding purchased items.
This essentially means that, with a single click, users can now
create a digital inventory of all the things they have ever
purchased through their Gmail account, along with receipts,
warranties, manuals and what their purchases are still worth on
platforms like eBay and reBuy.
Itembase is 100 percent free for the user and is financed through
partnerships with online retailers, by enabling them to offer
great post-purchase service to their customers and thus boost
customer retention.
How it all started
The original idea for the general service, which is available
worldwide in three languages (English, German and French), was
born during Danish serial entrepreneur Stefan Jørgensen’s move
from Spain to Berlin.
More specifically, it was when he realized how many things he
owned, but how precious little overview he had of his belongings.
Itembase was properly founded by Jørgensen, Ramo Karahasan and
Per Meurling in 2011, and is currently based in Berlin, Germany.

The technology behind itembase was developed for nine months, and
launched to the public in August 2012. The company went on to open
an office in Silicon Valley in February 2013 to attach the US
market.
The startup has raised over $1 million in funding from High Tech
Gründerfonds (HTGF), Rheingau Founders, Globumbus (Zanox
founders), German Startup Groups and other, unnamed angel
investors.
Image credit: Thinkstock

http://feedproxy.google.com/~r/TheNextWeb/~3/FKl1l06352c/

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This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. MyEG Services Berhad,Lot 5.01, Level 5,KPMG Tower, No.8, First Avenue,Persiaran Bandar Utama, Bandar Utama,47800 Petaling Jaya,Selangor. www.myeg.com.my

15 Programming Skills Most Coveted By Employers

More than ever, companies need coders. And while tech firms do the bulk of the hiring, the demand for programmers spans industries and only seems to be growing.  

From writing basic HTML to building complex logic into mobile applications, the ability to smartly craft lines of code continues to be one of the most in-demand — and often, well-paying — skill sets one can have. 

So what skills are the most sought after? That's an ever-fluctuating, somewhat difficult thing to track. Normally, we'd avoid turning to a single source for such data, but its very nature makes Indeed.com an ideal place to look. The job search site aggregates more than 16 million listings from a wide range of sources, so it's fairly comprehensive. 

15. Ruby 
It may be almost 20 years old, but the object-oriented scripting language is still going strong. After existing for years as a general purpose programming language, Ruby got a huge bump from the advent of Ruby on Rails, the hyper-popular Web development framework. Since the rise of Rails, the two have practically become synonymous, but Ruby has plenty of applications as a general scripting language. 

14. ASP.NET
Microsoft's server-side Web development framework is more controversial than many of its peers, in part because it's a Microsoft product. Still, its ability to build dynamic sites and Web applications is favored by many programmers and, more importantly, the organizations who hire them. 

13. AJAX
AJAX is actually multiple technologies bundled into one.

Asyncronous JavaScript and XML was first popularized by Web applications like Google Maps and Gmail. The ability of websites to retrieve data in the background without reloading the page is something we now take for granted, but it was groundbreaking stuff a decade ago. Today, using a conglomeration of HTML, CSS, JavaScript (or JSON) and XML to build asynchronous Web apps is still popular, and the job listings prove it. 

12. Objective-C
For a 30-year-old programming language, Objective C is looking pretty good. It's the core of development for both of Apple's operating systems. Its roots in Mac OS X go back to Steve Jobs' days at NeXT and it's at the heart of iOS. Considering the the platform's enormous popularity, it's no wonder that Objective-C is coveted by employers across industries. 

11. PHP
PHP is huge. The open source, server-side scripting language runs on more than 20 million websites and powers high-profile sites we deal with every day, including Facebook and Wikipedia. Any blog, news site or other website built using Wordpress or Drupal is making use of PHP as well. It's all over the Web, even if you can't see it by clicking "view source." 

10. Python
Python is a general purpose programming language that can be used in a variety of ways. Known for its clean and efficient code, Python is used by players as notable as Google and NASA. It's also what Dropbox is written in. In fact, the technology is so important to Dropbox that the company hired Python author Guido van Rossum away from Google late last year.  

Dropbox isn't the only one hiring Python talent. There are currently 19,455 Python job listings on Indeed.com. 

9. Perl 
Perl was very popular in the 90s for its ability to create CGI scripts that beefed up the functionality of early Web pages. But the dynamic programming language — sometimes called the "Swiss Army chainsaw" of languages — is capable of a wide range of feats.

In addition to Web development, it's used for things like system administration, building desktop apps, game development and even bioinformatics. 

8. C
C has been around since the early 1970s and remains one of the most widely-used programming languages. It may lack the sexiness of the latest Web development frameworks, but C is what lots of operating systems, kernel level software and hardware drivers are made of.  

7. C#
Not to be confused with C or C++, C# is an object-oriented programming language developed by Microsoft in 2000 to compete with Java. Programmers will debate the merits of one language versus the other until the end of time, but tyhe fact remains that employers are hiring C# programmers like crazy.

6. XML
XML is everywhere. The markup language is used to define structured information in a wide variety of contexts. On the Web, it forms the basis of RSS and XHTML, it talks to databases and is paired with JavaScript for AJAX interactivity, among much else.

It's even extended beyond the Web and has found its way into the heart of desktop applications like Microsoft Word and Adobe InDesign. The list goes on and on. And so do the job listings. 

5. C++
Like its predecessor C, C++ is used widely in operating systems,  desktop apps, developing games, hardware drivers and much else.

C++ has a reputation for being more complex and inefficient than some of the alternatives , but it is nonetheless an incredibly widely used and important programming language. 

4. JavaScript
 On the Web, JavaScript is what makes things interactive. This is especially true now that the rise of tablets and smartphones has bumped Flash from its once-prominent perch. Whether it's trendy frameworks like jQuery or the JSON data interchange standard, companies need JavaScript-focused talent like never before. 

3. HTML
It's only natural that the language at the heart every Web page would be in high demand, even as native mobile app development and back-end cloud technologies command bigger ad bigger chunks of IT budgets. In fact, as tablets, smartphones and cloud-hosted services proliferate, the importance of the Web grows along with it. The conglomeration of Web technologies known as HTML5 is all the rage at the moment, but hypertext markup is more than a fad.

It is, and will remain, the skeleton of the Web for the foreseeable future. 

2. Java
Java certainly has its critics, not to mention some well-publicized security issues. But the object-oriented language remains in heavy demand and used for a wide range of purposes. It can't possibly hurt that Google uses Java as the basis for Android application development, a sector that isn't likely to slowdown anytime soon. 


1. SQL 
NoSQL databases might be getting all the attention as of lately, but more traditional, structured databases are still going strong.

Thus, SQL, the programming language for querying, manipulating and managing relational databases is in high demand. Considering the sheer volume of data being generated everyday, it's no shock that having the ability to help manage it is such a marketable skill.

There are currently more than 98,000 SQL jobs indexed by Indeed.com.

http://feedproxy.google.com/~r/readwriteweb/~3/KJCgKaiJBsk/15-programming-skills-most-coveted-by-employers

5 Reasons Why Working For a Hot Startup Isn't As Cool As You Think

Everyone wants to work for a hot startup. They’re hip,
fun and run by passionate, creative people with exciting,
innovative ideas. But working at that awesome startup can come at
a cost to your career and your sanity. Consider these points
before quitting your safe, secure position at a big, established
company:
1. The Hours Are Long
Young companies building a new product or service from
the ground up run on small teams, limited resources and no time to
spare. And they expect their people to give 110% to the job. Your
social life outside the office will likely suffer, and the
pressure to stay later and later can make you feel like a deserter
if you need to leave the office on time for personal reasons. 
2. The Pay Sucks 
Unless you’re a senior executive of a startup, your
compensation may leave something to be desired. The bulk of
startup funding goes into the operations and product first, and
the people second. For the amount of hours you can be required put
in each week, the pay may feel inadequate. The tradeoff that
startups offer is the cool factor - plus equity and stock
packages. And there may be perks like free snacks and lunches,
beer kegs, discounted gym memberships, yoga classes, flexible
vacation time, ping-pong, etc.
3. Big Egos Rule
Startups are built on exciting ideas from brilliant
minds, but those can also come with egos. Like any workplace, many
startups have a pecking order. While most startups advertise a
spirit of open forum and democratic exchange of ideas, you may
have to earn your stripes before your input is valued and your
ideas are implemented. Visionaries are, understandably, protective
of their visions, and you may find yourself in a work environment
that feels more like a tyranny than a democracy. (Note: Please
make sure you're not the one with the ego.)
4. Distractions, Distractions, Distractions
Startups pride themselves on a casual,
hoodie-and-jeans company culture, the antithesis of the
stereotypical corporate suit. Open, collaborative, cubicle-free
working environments foster a sense of community and
togetherness. But the frat-house vibe can also be
counterproductive and result in a lack of oversight and structure.
In this kind of less-than-professional office, employees may get
too chummy, spending more time on Facebook, socializing, coffee
runs and cigarette breaks than getting work done.
5. You Probably Won't Last
Many new startups suffer from the revolving door
syndrome, struggling to keep a stable team. Sometimes they hired
the wrong people, but sometimes the person shown the door is you.
A recent
study of 20,000 new hires by research firm Leadership IQ
found that 89% of the time new hires failed, it was for
‘attitudinal reasons’, not lack of skill. Make sure you are a good
fit for the startup before submitting your resume. If you do get
the job, make sure to bring (and keep) a good attitude.
So Now What?
Keeping positive, staying loyal and consistently
producing high-quality work is the best way to impress any
company. Working for a startup can be a sacrifice of time and
money, but it's also a commitment that can pay off if the company
grows rapidly. Many startup employees move on to form their own
companies or parlay their experience into an in-demand calling
card. If you think you have what it takes, don't let these
warnings slow you down.
 

http://feedproxy.google.com/~r/readwriteweb/~3/Ae8BWCgA4yc/5-reasons-why-working-for-a-hot-startup-isnt-as-cool-as-you-think

DISCLAIMER :

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. MyEG Services Berhad,Lot 5.01, Level 5,KPMG Tower, No.8, First Avenue,Persiaran Bandar Utama, Bandar Utama,47800 Petaling Jaya,Selangor. www.myeg.com.my

YouTube Sensations Then & Now

via: vixy

http://feedproxy.google.com/~r/GeekyFun/~3/XkGaSR4-5No/